Eric Bickel is Professor and Director of the Operations Research and Industrial Engineering program at The University of Texas at Austin. He also holds a courtesy appointment within the McCombs School of Business. Eric is a partner at Strategic Decisions Group, which he joined in 1995. Eric has almost 30 years of experience applying decision analysis to major corporate decisions. He has worked in oil and gas, electric power, chemicals, mining, life science, financial services, consumer products, and packaging.