Bruce Judd, Ph.D., is a Fellow and former Board Member of the Society of Decision Professionals. He is affiliated with Strategic Decisions Group, where he founded and led SDG’s Executive Education Practice. He also has decades of experience as a consultant in diverse industries, and he has taught in MBA programs for over 20 years at Stanford, where he earned his Ph.D., and Northwestern. The Society awarded Dr. Judd their Pioneer Award, which, according to his co-leader of this workshop, “is the most prestigious of the SDP awards and is reserved for those who have made indelible contributions over an extended period of time, helping the profession of decision analysis take root, develop its core practices, and extend its utility to new areas.”